At the beginning of time there only existed two types of hair: the curly and the straight. The straight-haired were deemed beautiful and lustrous, swinging their parted manes down their backs effortlessly. The curly-haired were left frizzy and out of control, especially during the spring and summer months when humidity and showers brought on the most undesirable of conditions. Then one day the curly-haired ones declared war on the straight-haired to save them from an eternity of unhappiness. Mother Nature watched as the battle against frizz, continued amongst womankind for centuries. Finally, with no end to the battle in sight, a band of hair stylists revolutionized and tried to keep the peace by coming up with products to tame the mane of curly-haired ones everywhere. Now there exist realms of all kinds of styles of hair besides straight and curly and the curly-haired and the straight-haired can live among one another peacefully and as one.

An entire realm of hair care regimens, including serums, gels, balms, creams and sprays promising moisture-rich curls, without frizz or flyaways. There are now more than 1,000 hair care products over all that help destroy our enemy, frizz, before it attacks.